Legal Business Development Consultant
This doesn`t mean that business development should stop once your company is comfortable working. Competition is fierce in the legal profession, and companies that are not constantly innovating their strategies are missing out on opportunities to reach potential clients. We`ll help you set up advanced tracking for your marketing activities. When you partner with Postali, you get detailed reports and insights into the performance of all your marketing and business development initiatives. We regularly discuss benefits and opportunities and help you make smart and informed decisions about your company`s business development strategies. In today`s economy, tendering and bidding are becoming the norm as client companies try to hire top talent at reduced costs. For law firms, participating in these so-called “beauty contests” can be difficult. How do you position yourself competitively without underestimating your performance? Jaffe`s business development consultants can help you evaluate incoming demands, conduct competitive analysis, and provide strategic feedback on your offering. We also have skilled content developers and creative designers who can work with your lawyers to write and design your response package to get your proposal to the top of the pile. We help law firms generate lucrative new jobs through our high-impact programs and business development coaching.
The problems faced by small business owners don`t come with labels. Sometimes it`s hard to know if the problem you`re facing is legal, ethical, business, or a combination of the three. Jaffe has a unique philosophy and a different approach to business development. We are trusted advisors who know that every lawyer is different, just as their practices, goals and successes are different, so we don`t launch a one-size-fits-all plan for your future. That`s why we`ve developed a proprietary, state-of-the-art assessment tool called BusinessDevelopmentIQ (BDIQ), ™ ™ which identifies a lawyer`s strengths in marketing and communications, perceptions of sales and business development, and relationship building experience. You could say that marketing is the here and now, putting your law firm in front of a client who needs your services and secures mandates. Unlike marketing, business development for law firms is focused on the long term – adding revenue and sales streams, practice areas, and relationships that build your practice over time. When I moved from California to New York, I asked a few old clients I was still in touch with to update their feedback for my new office. Reviews are a business process here. I`m still expanding my new practice, but I`m getting about a dozen calls a week from my reviews on Google Maps alone. Based on our partners` decades of legal and business experience, we know the right questions – about your short-term goals and long-term goals, priorities, concerns, etc.
Business development for lawyers is much more than marketing. We evaluate your customer onboarding process. We can help your business implement technologies and processes that let you know where your customers are coming from and what their experience has been with your business. Between a business plan, a budget, and a marketing plan for a law firm, you may think your business is fully planned. Perhaps, but it`s important to think of your legal practice as a business. That said, the most successful companies are those that take marketing and business development seriously. Marketing and business development for law firms go hand in hand. While it may take years for networking to bear fruit, marketing can now “turn on the tap,” so to speak. The best approach is to do both for maximum efficiency. Learn more about how to get legal clients.
It is not easy for law firms to understand and implement successful business development efforts. The success of your business depends largely on your ability to attract and retain new customers without spending too much on marketing. It`s easy to get involved in your legal work and forget about business development and law firm marketing. But remember, your law practice is a business. And in business, unless you`re independently wealthy and don`t have to worry about making a living, you need to keep an eye on the results. Taking the time for management to clarify your goals and align your marketing and business development resources will allow you to maximize the return on investment of the brand, promotion, and events. It will also avoid a pattern of ups and downs in workflow and marketing activity, as the company maintains a stable program of action. After reading this article, you`ll get a good idea of what business development strategies look like for law firms and some practical tips on how to incorporate them into your work as a lawyer and entrepreneur.
It`s about creating a business development plan for your law firm. Describe your goals for the year. Brainstorming strategies to get there. If you can engage in networking, demonstrate authority, and improve existing customer relationships, you can optimize loyalties, cross-sells, reviews, and referrals.
